How to Win an Election: 9 Political Books that will Help You Master a Political Campaign

Recently I was contacted by a young candidate who plans to run for office in Romania. Bright. Articulate. Feet on the ground. A man who already knows what he wants to accomplish if he wins.

During our first conversation he asked me a very good question…what books should he read to better understand the art of running for office, political combat…books that inform, inspire, motivate—ones that will keep him in the company of the better angles.

In this video I share with you what I shared with him.

Political consultant Jay Townsend works with smart, passionate candidates who want to run for office, win elections and make a difference. He has successfully helped candidates learn how to run for the U.S. Senate, how to run for Congress, how to run for Mayor and develop a winning campaign marketing strategy.

How to win an election:
Running for office and knowing how to win an election is a challenge, especially for first time political candidates just learning how to run for office. Discerning the fine points of how to campaign, raise political contributions, and execute a political campaign strategy often requires the help of someone who has served as a political strategist or who has experience as a political consultant.

To learn how to win an election, or the art of running for office, visit

To receive a free copy of “The 10 Worst Mistakes Candidates Make” written by political consultant Jay Townsend, visit

Want to talk? Call Jay at 845-458-1210


Ali Babil says:

Excellent video , thank you for the recommendations

Addison Smith says:

This “fetching lobon only” (Google it) is an excellent spot to learn new books. No mistakes No faults.easy to go. Book fanatics will absolutely discover this source beneficial. The choice of books is very intensive. You could have plenty of things to learn about.

Abdijibar Ahmed says:

Thank you!

Jay Townsend says:

In this brief video, I review a few books that are essential readings for any candidate considering a run for Public office. From classics like ‘Art of War’ by Sun Tzu and ‘The Prince’ by Machiavelli to more modern books about political figures that profoundly affected the way we live.

Feel free to email me at to share your own ideas on books that you have enjoyed, or if you’d like additional suggestions from my library.

Prince Mapoleon says:

I have a question to run for president is it better to have political experience and have your name very well known before running? does that help

Rodrigo Jungmann says:

The Art of War, the Prince, Books on Johnson, Reagan and RFK, Dick Morris’ Book.

Shawn Afshar says:

Excellent video thank you sir

Thomas Dapper says:

“The Art Of War.” Nuff said.

Tommy White says:

Can you make a video on how to raise campaign funds ?

Kamini Singh says:

I guess you’ve missed out on the most important one the Prince!!!

Andrew Codding says:

Its good to see jay Townsend making more YouTube videos. Why have so few people watched his half hour tutorials, especially with the number of comically mismanaged campaigns that we see today? I personally feel that for the beginning candidate with good ideas but who lacks the basic understanding of how to manage a campaign Jay Townsend is more valuable then the art of war or the prince. Please keep making politics free and accessible for the common person both here and around the world.

Bradley Rotterman says:

Democracy in America…I’ve been trying to read that book for 23yrs…

Bailey Bressler says:


Thank you for your informational videos. Is there any way for the campaign I work for to contact you?

Will Stewart says:

Thank you Mr Townsend

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