Why Business Books Will Ruin Your Life

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Comments

Mathema says:

Great video!
WARNING: The audible trial redirect link is not working. I had to copy and paste the URL. You should probably look into that.

Rodgers Nyangani says:

this new perspective is more revealing than just motivation its not in business only but other areas also

Yaoigeddon Apocalypse says:

I’ve been trying to start my own business for about 5 years now and this is something that has been a huge worry. I have a huge passion for costumes and I want to make stuff that’s even greater than Stan Winston or Disney stuff. But at the same time I also need to be able to make a living. I could easily mass produce simple popular stuff but I would most certainly get bored and resentful. Especially seeing it sell better than something I actually put effort into. It would suck to ruin the one thing that I’m really excited about. I even considered only doing artwork for income and keeping cosplay as a hobby but I just can’t see myself not making costumes everyday that I can.
I think a balance is possible but only if you are willing to sacrifice on both sides. Doing creative things in moderation but also not necessarily trying to become a billionaire. I used to think that starting a business meant that I had to work toward always increasing business every year but I could be happy with just enough money to live comfortably. A billion dollars isn’t a necessity to reach, especially when you are more interested in the creativity aspect. Taking a business class in high school might have actually been a bad idea lol. We were taught to always keep metrics increasing. That’s the whole point of a business. To make money. But that doesn’t apply to everyone as the one and only rule to follow, and I’m glad I finally realize that now. I think in the beginning it’s good to push as hard as you can on the business side but once you get stability you can focus more and more on creativity.

Anwar Al Taher says:

would love to see how do you go about making a living outside the 9-5 in order for us to able to do the first burger?

pbkayakyer says:

I disagree. Every business owner/person or anyone who purchases a business book has their own desires and expectations of what they want to gain from reading those books (or any book for that matter). Ultimately though, it’s up to the reader to decide what they take away from the book. The reader gets to decide what is “Good Enough” for their own goals. Business books are great for teaching what works in a given set of circumstances. And every book has its own benefits. But damn it, if all the reader wants to be able to do is create the best burger every day, then they need to learn to SELL their product! (And yes, there are business books for that as well)
It’s not rocket science. Businesses succeed by minimizing waste in their processes and giving their customers what they want. If you don’t minimize waste, it doesn’t matter how much the burger costs, you won’t make any money!

Yes, economies of scale do help to sell millions of burgers a year, but there are companies that do in fact sell burgers for $100 and they’re pretty successful too.

Regardless of which path the individual chooses, 2 things are universal. Keep the customer happy and minimize waste. If you do those two things, you will be as successful as you want to be.

Youtube Veterinarian says:

Spot on. Michael Gerber’s E-Myth comes to mind. On the one hand, I totally value this book and on the other hand you have to be extremely careful.
What I don’t like about Gerber is he goes all in on the “create your own McDonnalds” paradigm without acknowledging that a lot of people don’t want that (or need it!!). In other words, his book can be just as valuable for people who want to create a very small business that might not have the potential to scale worldwide. In a way, he sells his own book short by catering to the grandiose philiisphy that unless you’re aiming to become some mega business, you’re just messing around and a joke. I take exception to this and see his advice as practical and sound on ANY scale. In fact you could apply Gerber’s philosophy to your entire life. Go to work ON your life, not just IN your life. Does this mean you want to clone yourself and make yourself into the next McDonnalds?? No! It’s just good, sound, practical, organizational advice. How far you go with it is entirely up to you- but you do NOT have to become the next friggin Mcdonnalds. The world would be one giant turd if that ever happened.

I will also add that I have seen some business owners put the cart before the horse with this philosophy, hiring way too many people and outsourcing way too much- meanwhile they are too small, too young and too POOR to ever justify any of this- but because they read the Emyth they think “muh scalibility, bro!”
Be careful with that.

Majd Zayyad says:

I love the shift that this channel took towards the better, and I wish that you could keep improving and become the best at what you do.

The topic that this video discusses is one that I’ve been thinking about for a while, and I completely agree with what has been said. The primary goal of a business is to become a self sufficient entity, where the owner can distance himself from day to day operations, but in order to do that, the product that the business creates must be one that can be created by many people, which strips it of all it’s individuality and creative essence.

In order to better understand my point ask yourself: What skill does a business owner need to master? Is it sales? Management? Product development? Finance?… The answer is none of these, because each one of them can be outsourced or automated, and they should be in order to create a scalable growing business. Which leaves the owner or head of a business with no actual tasks to perform other than maintain and oversee the business, but no actual creative product to build, and the people left to do those task either are stuck doing repetitive mediocre work as a little cog in a big engine, or they manage and oversee people who do dull repetitive tasks.

This is sadly the state of every business no matter which industry, and the only roles that defy these things are either research based jobs that don’t contribute to the practical money generating side of the business or they are roles which are fulfilled by artists and entertainers in which no one can replicate what the artist does as well as himself.

אלון אנצ'ל says:

This video was short and so deep that you have to make more dick videos like this one I have enjoyed it yes I am watching in my bathroom break but it was totally worth it because this video actually speaks the truth and not sold a BS as we all know it and I have to get the points actually think I’m going to go do your approach I’m also try now today creative side of business but is a c can you make the cheapest work for everybody make one valuable work every so install time

FARAZ SHAIKH says:

Ur voice is very deep.

MAJOR Bliss says:

Why your voice does not has that old enthusiasm.. ? I can understand you are struggling but now don’t stop making video

Paul Cole says:

A YouTube video on anything has never resonated with me as much as this has.

Joshua Blank says:

Spot on. Couldn’t agree more. The new and improved FightMediocrity is back with balls. Preach my friend. I’m on your frequency. 100%

Kevin Leo says:

Wow this one hit me hard
Thank you for inspiring!

Muslim Khalil says:

“Business books CAN ruin your life” not “Why business books WILL ruin your life”!

Fenella Fox says:

yes! thank you for sharing <3

Hakeem Abdellah says:

This is an amazing distinction you’ve made. I never thought about business education from this perspective but I totally agree. Thank you.

FightMediocrity says:

Support the channel by getting a FREE audiobook of your choice here: http://audibletrial.com/fightmediocrity

If you want a suggestion for the free audiobook or for reading a book, here’s FightMediocrity beginner’s reading list:

1. Rich Dad Poor Dad: http://amzn.to/1VLAklY
2. The 4-Hour Workweek: http://amzn.to/1Qn5DA5
3. How to Win Friends and Influence People: http://amzn.to/1VLAoCe
4. The 48 Laws of Power: http://amzn.to/1VLAoSK
5. The Way of the Superior Man: http://amzn.to/1Qn5EDZ
6. Man’s Search for Meaning: http://amzn.to/1Qn5GM0
7. Mastery: http://amzn.to/1VLArOu
8. Mindfulness for Beginners: http://amzn.to/1VLAs4S
9. The Obstacle is the Way: http://amzn.to/1VLAslw

Jesvin Mathew says:

This is good! So much clarity.. good stuff

Supriya Sharma says:

you say there’s no judgement against those who do business primarily to earn money, yet your click bait title says it all. if there really was no judgement, it would be ‘can’ not ‘will’ in your title. also, this video is full of subjective assumptions that don’t reflect the global reality.

Swapneel Ghosh says:

True stuff.

Manuel says:

Next video: Why youtube videos ruin your life

Ankush Sagar says:

I’ve read a few business books and this completely resonates with me.

Joshua Haeward II says:

Yes. Good.

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