Perennial Seller (Book Review)

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► Perennial Seller (Book Review)◄

Rian Holiday is definitely one of my favorite authors from all time. His books were definitely one of best I’ve read. He recently wrote a very good book, called “Perennial Seller” and I decided to take it a shot.

Here is the book description, extracted from Amazon:
” Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?

Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include:

• Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.
• Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.
• Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic.
• Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback.
• Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters.

Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.”

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Comments

Paul Caskey says:

Enjoying the travel videos and your latest book. Keep up the good work.

Shawki Sukker says:

what is the best book you have ever read?

Sharif Sourour says:

I love these topics. Thanks for covering this book!

Br Ba says:

Can you do a review on “A Mind for Numbers: How to Excel at Math and Science”?

The Drunk Monk says:

I just bought this book and your’s too.

GoXR3Plus Studio says:

John are you anxious on the 1st minute? No matter what I still love you 🙂

central24 says:

What do you think about Robert Greene Mastery Book?

Zack Life says:

Hey john i got a question for you, why are there so many of us software developers that know our shit work hard everyday and don’t make millions like these tech start ups and iphone apps? What is holding us (and me lol) back from that pay grade? Is it as simple as being a business owner or is there some kind of catch , im sure you know since you have tons of experience. Thanks alot

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